Appnexus Training
Master media buying at CPM

Are you up to the task of investing without a net?

Details of the training

A unique training
on the Appnexus platform

While the CPM (Cost Per Mille) model was largely dominant in the early days of digital media buying, it has been gradually replaced by CPC (Cost Per Click) models, notably under the influence of Google and Native Ads networks. A good media buyer needs to be comfortable with all buying models in order to be able to vary his traffic sources and optimize his performance.

The CPM model is dominant on the largest DSPs, especially Appnexus. AppNexus offers media buyers the ability to make smart buying decisions thanks to open and instantaneous data feedback. The intelligence provided by the platform is even close to real time, so that targeting and optimization strategies can be quickly adapted.

Level
Intermediate

Format
Videoconference

Duration
Approx. 9 hours

Certification awarded
Swiss Digital Marketing Academy – AppNexus Expert

About this certification

Price
CHF 1’200

All classes are full

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    Conditions of participation

    • Google Ads certification (here)
    • or significant work experience on DSP for a minimum of 6 months
    • or certification from Swiss Digital Marketing Academy – Media Engineering

    We do not offer pre-recorded video formats. Why not?

    Module 1

    Theory

    • Advanced technical features of the platform
    • Mastery of the algorithm
    • Campaign architecture
    • Optimization Strategies
    • Best practices of the experts

    Duration : 3 hours

    Module 2

    Training

    • Creation of campaigns according to different business models
    • Analysis of campaign results and optimizations
    • Analysis of problematic scenarios and hypothesis of solutions

    Duration : 3 hours

    Module 3

    Certification

    • Theory (MCQ)
    • Case study

    Duration : 3 hours

    A platform that seems (very) complicated at first glance but is quickly demystified thanks to this training. Indeed, one must benefit from the seasoned experience of media buyers not to miss the enormous potential of this platform.

    Mike / Media buyer, Paris

    My team of marketers took this training to expand the capabilities of our trading desk. Excellent pedagogy and a real mastery of the tool. Congratulations to all!

    André / Chief Marketing Officer, Bruxelles

    Our digital specialist has been trained on Appnexus by Swiss Digital Marketing Academy. We were able to expand our offerswith all our customers and double our turnover. Invest in this training, it’s ROI guaranteed!

    Yunis / Partner in a web agency, Bordeaux

    Ready to face your future?

    Our free tests allow you to make a quick assessment of your skills in media buying and digital marketing. Our tests have been developed by our best trainers and are regularly updated. If you obtain more than 80%, you can ask to take our tests directly and obtain your expertise certifications without further delay!

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