Every day, hundreds of billions of impressions are purchased on these platforms.
Digital ad inventory is now available in Ad Exchange where the buy/sell process is automated through an online auction (Real Time Bidding).
Programmatic platforms are extremely complex in their operation. However, they are vital for media buyers and digital marketers who are embarking on buying advertising.
Our training courses cover all major program platforms and are delivered by media buying experts. Develop your media buying expertise through hands-on training and fully master the construction of your marketing campaigns.