Facebook Ads Training
Master your Facebook campaigns at the highest level

The training in detail

Understanding the tool
and Facebook logic.

To use Facebook Ads Manager to its full potential, it is essential to go beyond a simple technical training of the platform. Understanding the tool and the logic of its algorithm is essential when budgets are large and performance is required.

Our Facebook Ads Manager training will take you not only to the technical mastery of the tool but also to the most efficient and best kept practices of media buyers. The goal of this training is a perfect knowledge and mastery of Facebook Ads Manager campaigns, applicable to all trades.



Approx. 9 hours

Certification awarded
Swiss Digital Marketing Academy – Facebook Ads Expert

About this certification

CHF 1’200

All classes are full

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Conditions of participation

  • Facebook Ads Manager Basic Training (here)
  • or significant experience on Facebook Ads Manager for a minimum of 6 months
  • or certification from Swiss Digital Marketing Academy – Media Engineering

We do not offer pre-recorded video formats. Why not?

Module 1


  • Advanced technical features of the platform
  • Mastery of the algorithm
  • Campaign architecture
  • Optimization Strategies
  • Best practices of the experts

Duration : 3 hours

Module 2


  • Creation of campaigns according to different business models
  • Analysis of campaign results and optimizations
  • Analysis of problematic scenarios and hypothesis of solutions

Duration : 3 hours

Module 3


  • Theory (MCQ)
  • Case study

Duration : 3 hours

I passed the SDMA – Facebook Expert certification after I graduated from CREA in Digital Marketing. This gave me the field experience I needed to apply for my current job. Thanks to my trainer 🙂

Alain / Digital campaigns manager, Genève

After using Facebook Ads Manager for 6 months as a self-taught user, the ROI of my campaigns was really insufficient. The Swiss Digital Marketing Academy training allowed me to go to the next level: efficient campaigns architecture, audience segmentation, buying model, automation, etc… and my ROI finally took off! I recommend this certification for marketers who really need to get the most out of their Facebook campaigns.

Joël / Entrepreneur, Lausanne

I wanted to become a Media Buyer. I passed this certification and others at the Swiss Digital Marketing Academy. We are trained by media traders who have years of experience and who take us directly into the concrete campaigns!

Jan-Luca / Media Buyer Genève

Ready to face your future?

Our free tests allow you to make a quick assessment of your skills in media buying and digital marketing. Our tests have been developed by our best trainers and are regularly updated. If you obtain more than 80%, you can ask to take our tests directly and obtain your expertise certifications without further delay!

Take the test

Would you like to know more?

Curious to know if this training is for you or interested in gaining expertise?

022 548 12 43 Contact us