While the number of academic courses in digital marketing is increasing, mastery of advertising buying platforms remains essential for the success of media buyers.
The opportunity to acquire a first experience in media buying is often a challenge for young marketers. Indeed, market players prefer to entrust their marketing budgets to experienced resources in order to limit the risk of losses.
With the Swiss Digital Marketing Academy, follow advanced technical training and benefit from field experience on the most complex platforms.
In the digital advertising industry, the term “media buyer” refers to a professional who manages advertising campaigns through demand side platforms (DSP) or ad networks.
Although there are many differences between traditional media buyers and those working in the digital industry, both need to have the same skills to succeed in their jobs.
In particular, digital media buyers need to have a very clear understanding of what they do and expertise in the platforms on which they operate. Each platform has its own specificities and available inventories that multiply the ROI possibilities.
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