Media buyer: the imperative of excellence

Advanced technical training and field experience on the most complex platforms.

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Facebook Ads

Social networks

AppNexus

DSP

Verizon Media

DSP

Voluum

DSP

Google DV360

DSP

Taboola

Native

Outbrain

Native

Twitter Ads

Coming soon

From theory
to practice

While the number of academic courses in digital marketing is increasing, mastery of advertising buying platforms remains essential for the success of media buyers.

The opportunity to acquire a first experience in media buying is often a challenge for young marketers. Indeed, market players prefer to entrust their marketing budgets to experienced resources in order to limit the risk of losses.

With the Swiss Digital Marketing Academy, follow advanced technical training and benefit from field experience on the most complex platforms.

Social networks

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Demand Side Platforms

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Native ads

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In the digital advertising industry, the term “media buyer” refers to a professional who manages advertising campaigns through demand side platforms (DSP) or ad networks.

Although there are many differences between traditional media buyers and those working in the digital industry, both need to have the same skills to succeed in their jobs.

In particular, digital media buyers need to have a very clear understanding of what they do and expertise in the platforms on which they operate. Each platform has its own specificities and available inventories that multiply the ROI possibilities.

 

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Curious to know if this training is for you or interested in gaining expertise?

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