A systematic approach
Discover the trainingHow to make good decisions about digital media purchases?
The biggest issue faced by media buyers is certainly the decision making regarding their marketing investments. The success or failure of their campaigns depends on the many decisions they have to make in managing their campaigns:
- Segmentation of the prospected inventory
- Campaign architecture
- Bidding strategy
- Automation of optimizations
- etc…
Many media buyers still use “conceptual marketing” in their decisions, i.e. they develop a mental model of the situation based on past experience, intuition and reasoning.
At the Swiss Digital Marketing Academy, we teach a model inspired by media engineering in the management and optimization of media buying. We apply a systematic approach to use data and knowledge to support effective decision-making.
The training in detailMedia Engineering Certification
Centered around 2 modules, our Media Engineering training focuses on the application of the CUBE Media Buying Model as the main decision-making model in the construction, management and optimization of campaigns.
At the end of the training, the marketer will be able to apply this model in all his media buying decisions.
Level
All
Format
Videoconference
Duration
Approx. 15 hours
Certification awarded
Swiss Digital Marketing Academy – Media Engineering
Conditions of participation
- open to all candidates
We do not offer pre-recorded video formats. Why?
Module 1
CUBE Media Buying Model
- Ads Impressions Inventory [Aii]
- [Segments]
- Positive Impression [Pi]
- Campaigns Architecture
- Performance Benchmark
- Buying Strategies
- Campaigns Optimization
Duration : 6 hours
Module 2
Training
- Performance Benchmark
- Campaigns Architecture
- Buying & performance optimization
- Data Analysis
- Problem solving
Duration : 6 hours
Module 3
Certification
- Theory (QCM)
- Case study
Duration : 3 hours
Would you like to know more?
Curious to know if this training is for you or interested in gaining expertise?
022 548 12 43 Contact us