Training Taboola
Deploy your campaigns on Taboola

The training in detail

400 million unique visitors
are waiting for you

Taboola has recently refined its algorithms to be able to offer the most relevant web content through its sponsored links. With a granular reporting interface, campaign reports can be tracked by location, site, country and platform.

However, fine technical knowledge is required to push this platform to your advantage and avoid the most common buying errors. Indeed, the huge audience at your disposal must be carefully understood and controlled, in order to be put to good use.

Level
Intermediate

Format
Videoconference

Duration
Approx. 8 hours

Certification awarded
Swiss Digital Marketing Academy – Taboola Expert

About this certification

Price
CHF 1’200

All classes are full

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    Conditions of participation

    • Google Ads certification (here)
    • or significant work experience on DSP for a minimum of 6 months
    • or certification from Swiss Digital Marketing Academy – Media Engineering

    We do not offer pre-recorded video formats. Why not?

    Module 1

    Theory

    • Advanced technical features of the platform
    • Mastery of the Taboola algorithm
    • Campaign architecture
    • Optimization Strategies
    • Best practices of the experts

    Duration : 3 hours

    Module 2

    Training

    • Creation of campaigns according to different business models
    • Analysis of campaign results and optimizations
    • Analysis of problematic scenarios and hypothesis of solutions

    Duration : 3 hours

    Module 3

    Certification

    • Theory (MCQ)
    • Case study

    Duration : 3 hours

    The big advantage of the training: tips from experts on bidding strategies that work, but above all, how to make creatives that generate results and not just clicks! Congratulations and thank you for these moments of sharing

    Xavier / Media trader, Barcelone.

    There is so much traffic on Taboola that it requires a clear strategy in campaign architecture, optimization and management. Otherwise, we’re drowning in clicks without conversions… Fortunately, I surf on the clicks thanks to my Swiss Digital Marketing Academy training 🙂

    Jonas / Indépendant, Yverdon

    Essential training to make high performance on this network. What can I say? Nothing to say. It was perfect!

    Shpetim / Spécialiste en marketing digital, Genève

    Ready to face your future?

    Our free tests allow you to make a quick assessment of your skills in media buying and digital marketing. Our tests have been developed by our best trainers and are regularly updated. If you obtain more than 80%, you can ask to take our tests directly and obtain your expertise certifications without further delay!

    Take the test

    Would you like to know more?

    Curious to know if this training is for you or interested in gaining expertise?

    022 548 12 43 Contact us