Training Taboola
Deploy your campaigns on Taboola

The training in detail

400 million unique visitors
are waiting for you

Taboola has recently refined its algorithms to be able to offer the most relevant web content through its sponsored links. With a granular reporting interface, campaign reports can be tracked by location, site, country and platform.

However, fine technical knowledge is required to push this platform to your advantage and avoid the most common buying errors. Indeed, the huge audience at your disposal must be carefully understood and controlled, in order to be put to good use.



Approx. 8 hours

Certification awarded
Swiss Digital Marketing Academy – Taboola Expert

About this certification

CHF 1’200

All classes are full

Join our waiting list to be the next one to onboard our training.

Join the waiting list

Conditions of participation

  • Google Ads certification (here)
  • or significant work experience on DSP for a minimum of 6 months
  • or certification from Swiss Digital Marketing Academy – Media Engineering

We do not offer pre-recorded video formats. Why not?

Module 1


  • Advanced technical features of the platform
  • Mastery of the Taboola algorithm
  • Campaign architecture
  • Optimization Strategies
  • Best practices of the experts

Duration : 3 hours

Module 2


  • Creation of campaigns according to different business models
  • Analysis of campaign results and optimizations
  • Analysis of problematic scenarios and hypothesis of solutions

Duration : 3 hours

Module 3


  • Theory (MCQ)
  • Case study

Duration : 3 hours

The big advantage of the training: tips from experts on bidding strategies that work, but above all, how to make creatives that generate results and not just clicks! Congratulations and thank you for these moments of sharing

Xavier / Media trader, Barcelone.

There is so much traffic on Taboola that it requires a clear strategy in campaign architecture, optimization and management. Otherwise, we’re drowning in clicks without conversions… Fortunately, I surf on the clicks thanks to my Swiss Digital Marketing Academy training 🙂

Jonas / Indépendant, Yverdon

Essential training to make high performance on this network. What can I say? Nothing to say. It was perfect!

Shpetim / Spécialiste en marketing digital, Genève

Ready to face your future?

Our free tests allow you to make a quick assessment of your skills in media buying and digital marketing. Our tests have been developed by our best trainers and are regularly updated. If you obtain more than 80%, you can ask to take our tests directly and obtain your expertise certifications without further delay!

Take the test

Would you like to know more?

Curious to know if this training is for you or interested in gaining expertise?

022 548 12 43 Contact us